About Us
At NorthWatch our goal is simple- give homeowners peace of mind while they're away and to help travelers make the most of their time in this amazing place I call home.
Kelly Coy
Founder & Owner
Fun Facts: Super Grandma • Dobie Mom • Lifelong Boater • Potager Gardener
Happy Place: On the water or in the garden
Known For: Always having a project going
Accolades & Credentials: Airbnb Superhost • Licensed Michigan Realtor
Growing up on Elk Lake in Northern Michigan gave me an early appreciation for just how special this area is. The lakes, small towns, and Up North lifestyle have always been a big part of my life, and in 2014, I started NorthWatch as a way to help others enjoy and care for their own piece of Northern Michigan.
Since then, I’ve had the privilege of managing more than 75 properties throughout the area. NorthWatch has grown to include vacation rental management and home watch services, but the heart of the business has stayed the same: taking care of homes as if they were my own and giving homeowners peace of mind when they can’t be here.
For my vacation rental owners, I handle the details that go into creating a great guest experience while also looking out for the property behind the scenes. I love welcoming visitors to Northern Michigan and helping them experience the lakes, beaches, towns, and places that make this area one they want to return to year after year.
For homeowners who are away for extended periods, NorthWatch provides home watch services, including regular property checks and help coordinating maintenance and service providers when needed. Having someone local keeping an eye on things can make owning a second home a whole lot easier.
My experience caring for Northern Michigan properties eventually led naturally into real estate. As a licensed Michigan Realtor with Up North Properties, I can also help clients who are ready to buy or sell—whether it’s a primary residence, second home, waterfront getaway, or a property with vacation-rental potential.
NorthWatch has always been personal to me. After more than a decade, I still love what I do: taking care of properties, helping homeowners enjoy their time Up North, welcoming people to an area I love, and building lasting relationships along the way.
Get In Touch
Reach out to us! Whether it’s a vacation rental, concierge, property care or real estate, we can help.